Starting a website for your business can be exciting, but yet a little bit scary! There are so many things to take into consideration when starting a website. For example, what is your URL going to be? What will the web design look like? How will you promote your website, products, and posts? There is just so much to consider in your online business plan and it can definitely be pretty confusing if you do not know where to start – trust me, I’ve been there.
Whether you are just starting out, or you’ve been a business owner for quite some time, the digital world is forever changing and taking your business online is a game changer. You definitely need to be mindful of this ever-changing online world, and you need to learn how to adapt to it. If you don’t keep up with the digital trends, your website and blog traffic will likely decline.
There are so many different ways to drive traffic to your website, so I wanted to list out a few of those ways to hopefully help you and your business grow for years to come. Here are just a few of ways to drive traffic to your website or blog:
Posting to social media
Social media is a must-use in today’s society to keep up with other businesses and drive traffic to your website. It doesn’t cost anything for you, unless you decide to promote your posts (totally optional), and it can produce great results for your website. The biggest social media platforms for bloggers that I would recommend starting with are Instagram, Facebook, Pinterest, and Twitter. Each of these sites offers different features that can help you to reach more people and advertise your content. Make sure to use all four platforms to reach the most people! Sharing your posts on these websites, even if they are older posts, are sure to reach people who do not yet follow your website. Encourage your followers to share the content if they enjoy it! There are options on each post to allow others to share your content – make sure these options are enabled for maximum traffic. The more shares, the more eyes that see your post!
As I already touched on, if you want even more people to see your post, consider boosting your posts on social media. Although it costs a little money, budgeting for this expense can mean a much larger audience might see your content and thus, you will experience higher traffic on your website. Some social media platforms even allow you to choose your target audience when your post is boosted!
Create quality content
What’s a website, or social channels without great content? Your content is what will keep people coming back for more, so you want to make sure that you are not only providing high-quality services and products, but that you are also connecting with your audience and customers, in order to drive more traffic to your website. It’s important to make sure you are offering up content that proves to be useful and entertaining! One company that does a great job of this is Branch Basics. They are a cleaning company, but they are extremely active on social media, showing their buyers how to use BB in everyday life. This makes people jump at the chance to use their products. They also know who their target audience is, so they are creating content on their blog that helps draw in the health conscious individual that might want to purchase their products.
Search Engine Optimization, or SEO, is one of those behind-the-scenes things that you may not think much about, but is actually so important to the success of your website. Not only will it work to improve your website now, but it will work on the longevity of your website, as well. New Jersey SEO company, NJ SEO says, “Because we engage in above board white hat SEO tactics, the results we get for our clients remain for months and years as we view proper SEO as an investment. SEO is such an interesting field because there are always nuanced keywords or traffic sources to optimize and attract. Unless you are in a business with a very low ceiling for growth (only a few towns service area for example), then chances are you will receive ROI every month as the purpose of our relationship is to grow and win even more, not necessarily to protect what you currently have built.” NJ SEO provides service to many valued clients which include: AllCure Spine & Sports Medicine, Frontier Tree & Turf, Premier Surfaces, Jeter Mountain Farm, The Sellers Law Firm, and many other great businesses. When working with their clients, they provide full-service digital marketing solutions that are not just limited to search engine optimization. They also provide other services such as web design, web development, mobile marketing, and more. NJ SEO helps you think long-term with your digital marketing tactic and they are there to help you every step of the way so that you can grow and drive more traffic to your website.