Instagram has risen to greater heights in the past years, even surpassing its rival Snapchat and Pinterest. The widely used photo sharing social media platform has captured the interest of many that it reached 700 million active users in the first quarter of 2017. With this number, it is not surprising that businesses—big and small, dive in and use the platform to connect to their customers. In fact, many businesses found success using Instagram and many are following suit. Yet, like any other social networks, there is a need for a good strategy to rake in attention for your brand on Instagram. Smart branding, consistency, and a good taste for shareable photo content are just some of them.
For travel pages and travel business, Instagram offers a unique opportunity as visual content makes up most of the increased interest in travel and leisure. However, many travel pages still fail at maximizing this opportunity because they lack the right branding strategy. Here are some of proven effective brandings strategies that successful travel pages use in their Instagram posts.
- Location, Location, Location
Travel is all about locations—an obvious fact that many often overlook. When posting on Instagram make sure to highlight the location of your pics. Use the location feature all the time to inspire interest among target audiences. As well, the variety in locations also makes a travel brand attractive as it sends a strong message of promising service. Social Media today reported that 48% of users rely on Instagram to find travel destinations and this is something you need to take advantage of.
- Using Hi-Res Photos and Watermarks
An Instagram feed can be overwhelming to a user’s eye with lots of creative photo content streaming. And in this kind of situation, attention is the name of the game. To get that much-needed attention, you have to have photos that call for it. High-resolution photos easily grab attention as it easily stands out. In addition, use watermarks of either your brand logo or brand name in strategic areas of the photo, some even use their social media or website URL. This is to ensure that wherever your photo goes, it has your brand name on it.
- Decide and Go for a Theme
Photos of places, skyscrapers, tourist spots and many others are all around Instagram and standing out can be quite challenging. This is why many successful Instagram travel pages opt for a certain theme that creates a unique personality for their pages. Determine your target niche and start from there. If your travel page is all about luxury, make sure it is portrayed in your posts. It can be themes of natural wonders, skyscrapers, daily lives, or whatever. The important thing is to stick to it and use your creativity around it. Curate content that speaks about the kind of travel experience that you offer—the one that appeals to your target market.
Instagram is a very helpful platform for those who know how to use it. Failure to use these strategies and others like it can only mean wasting of time and money. So be smart.